Jeff Bezos Knows How To Make Money: Kobe Bryant

“The Washington Post” had been owned by a journalist, Katharine Graham.  It had been a newspaper.

Now it’s owned by one of the richest persons in the world, Jeff Bezos.  Let’s consider what it has become.

On January 26, 2020, Kobe Bryant and his 13-year-old daughter Gianna died in a helicopter crash, en route to a basketball tournament for teams from fourth grade to eight grade.  Gianna was scheduled to play.  Kobe was scheduled to coach.  After the initial shock and tear-jerking reactions from so many settled down slightly, the media had an opportunity to describe the big picture.

On January 28, 2020, the “New York Post” website published an article with this headline: “Kobe Bryant and daughter Gianna went to church before fatal chopper crash”.

On January 28, 2020, “The Washington Post” website published an article with this headline: “The worst way to handle the Kobe Bryant rape case”.

Which headline was designed to generate the most “clicks” from readers — to make the most money from the tragedy?

Stephen B. Benisch, January 28, 2020

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